Blog

The subject of health and wellness is incredibly complex. The human body is a machine with a million moving parts, which must uphold a delicate balance of nutrition, hormones, neurotransmitters, and processes to keep us all upright and moving. The field of healthcare, for obvious reasons, is ripe with business […]

Blogging is easy. All you need to do is write some words and throw them on Medium, and you’re good. Right? Blogging is also complicated when you’re competing at the highest level. You need to perform keyword research and topic ideation, competitive analytics, create content, polish and proof that content, […]

You’ll find all kinds of web pages looking around the internet. When you use a search engine, however, most often, you see one of four things: The homepage of a brand you searched for directly. A product or service page, or order page for said product or service. The landing […]

Keyword usage is one of the core pillars of SEO. When you boil it down, Google’s entire algorithm is about mapping out links between websites and valuing them based on the relevance of their content. That relevance is judged based on keywords. Sure, there’s a lot of complex math and […]

You can do a million and one different things to optimize your site’s visibility in the search results pages. Every last one of them requires one thing to happen first, and that one thing is indexation. It doesn’t matter how good your content is, how well-used your keywords are, or […]

Any time you make a significant change to your website, you will experience some growing pains. Significant shifts in layout, design, structure, organization, or appearance can make both your users and Google confused, if temporarily. People won’t know where to find what they’re looking for, may not be familiar with […]

Google pushes algorithm updates constantly. Most of them are minor, affecting fractions of a percent of queries, or just making minor, iterative changes and refinements to the existing processes. Despite the frequency of these updates, they aren’t too disruptive, and most of us don’t even notice them. Sometimes, they push […]

In the past, if you were looking to start an online business or blog, one of the most common pieces of advice was to look for an open niche. When the internet was still relatively young, and there were “only” a few million websites instead of the Billion-with-a-B today, it was […]