Blog

September 1, 2022

September 1, 2022

6 Tips to Improve the Local Rankings of a Healthcare Practice

The pandemic has led to an explosion in telemedicine, but even still, the majority of the work you do in your healthcare practice is through seeing local patients. This holds true whether you’re the local Urgent Care, a regional plastic surgeon, a physical therapist, a nutritionist, or whatever your practice […]

August 25, 2022

Dermatology SEO: 15 Tips to Improve the SEO of Your Practice

Dermatology is one of many health-adjacent industries looking to use the internet for marketing purposes. Since it’s a health field, it falls under Google’s rules for YMYL sites and, consequently, the E-A-T requirements they put forth as higher standards for such sites. Don’t know what all that means? Check out this […]

August 18, 2022

Myth Busting: Will Duplicate Schema Tags Hurt Your SEO?

In the world of SEO, duplicate content has been one of the biggest concerns since the 2011 Panda algorithm update. However, it isn’t the only form of duplication that can impact a site. There’s a lot of nuance and many edge cases that may or may not hurt your site […]

August 10, 2022

August 10, 2022

Plastic Surgery SEO: 8 Proven Techniques to Increase Rankings

Running a modern business, no matter what it is, isn’t easy. It’s even harder when you have a relatively small client base for a reasonably specialized service, like plastic surgery. It’s even more complicated than that when you have to compete online with any number of other surgeons, all while […]

August 3, 2022

15 Examples of SEO Trust Signals for Healthcare Businesses

Healthcare sites have to live up to higher standards than most other websites online. Whether you run a practice’s website or a business selling health supplies, you have to live up to Google’s YMYL and E-A-T algorithms, which place stricter requirements on building authority and trust with your information and your […]

July 27, 2022

How to Fix Index Coverage Issues in Google Search Console

Google may be the ultimate arbiter of whether an online business succeeds or fails, but they aren’t making their decisions haphazardly. They set forth guidelines for how sites should function for accessibility and usability, and they provide a wealth of tools to help site owners diagnose and fix any issues […]

July 21, 2022

July 21, 2022

How to Use Fact Checking Schema Markup on Healthcare Sites

One of the biggest challenges facing healthcare and health-adjacent websites today is the one-two punch combination of the YMYL and E-A-T algorithms in Google’s search. We’ve written about it in greater detail here, but as a quick refresher, here’s a rundown of YMYL: YMYL is a categorization for certain kinds of […]

July 13, 2022

12 Tips to Design a Mental Health Marketing Strategy

Mental healthcare is distressingly overlooked throughout the country and worldwide, but attention is picking up. More and more people, businesses, hospitals, and clinics are either rolling out, improving, or increasing access to mental healthcare programs. This development is significant for the average individual who wants mental healthcare, but it presents […]

July 7, 2022

Medical SEO: How to Get a Medical Site to The Top of Google

Getting a medical website to the top of the Google search results is one of the most challenging tasks in marketing. Medical, dental, and health sites have a heavy burden of truth and accuracy in information. They’re subject to extra scrutiny with the E-A-T and YMYL algorithms, and they have extreme […]

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