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By getting organic traffic from online search engines like Google and Bing, you can direct potential customers right to your website. When your target audience searches for keywords relevant to your brand, you want to ensure they find their way to your site rather than one of your competitors. How […]

Thought leadership is often discussed as a marketing goal but remains relatively abstract if you don’t employ specific tactics and strategies. For example, if you want to build brand authority and reputation, nurture and convert leads, and drive traffic to your site, you’ll want to show your audience that you […]

Switching domains for your site is a big decision, particularly because doing so can have a negative impact on your organic traffic and compromise all of your past optimization efforts. That being said, there are plenty of compelling reasons to want to change your domain name. Depending on your particular […]

Are you looking to bring new visitors and future customers to your site? If you haven’t been getting the traffic you want through search engine result rankings, it might be time to audit your on-page SEO. There are a lot of different moving parts when it comes to optimizing your […]

Managing a small business and your online presence can sometimes feel like you have two full-time jobs. Optimizing your Google and search engine rankings, though, can have a considerable impact on the success and growth of your company. Google takes a lot of different factors into account when ranking local […]

If you operate one healthcare practice with multiple locations, you might be wondering how to best present this information online to ensure you pop up high in search rankings and give potential patients a great user experience. Local SEO can be complicated enough when you just have one location, but […]

If you keep your ear to the ground regarding all things SEO, you’ve likely heard chatter recently about Google search becoming less and less useful. In fact, there’s a good chance the thought has crossed your mind when you’ve been trying to answer a simple question using the search engine. […]

It’s easy to overlook the structure of URLs for SEO matters when building a site. To many, headings, titles, and other elements seem more important when it comes to receiving the highest ranking possible for relevant search queries. The reality is, though, that URL structure and strategy can have an […]

Google pushes a lot of different updates to their core algorithm, as well as additional non-core updates, throughout the year. Sometimes they’re broad tweaks to everything. Sometimes they’re narrowly focused on particular types of search results. Many of them are unnamed and even unannounced, through various industry trackers can spot […]