16 Effective Lead Generation Strategies for Doctors & Physicians

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Business Generating Leads

Business Generating Leads

Whether you are starting a new medical practice or trying to increase your number of loyal patients, you can use these sixteen proven healthcare lead generations to help find more prospective patients.

Effective lead-generation strategies work to convert potential clients into paying patients while also helping you build credibility, visibility, and interest. Each of these leads is at different stages in their need for medical care– for example, some might have recently moved to the area while others might be shopping around for a new provider because they aren’t happy with their current physician.

You can use lead generation to help boost prospective patient interest in your practice and encourage them to take action and make an appointment at your practice or clinic. Let’s take a look at sixteen methods that will help you bring in more patients and expand your healthcare business.

1. SEO

One of the most important things you can do to generate leads for your medical practice is to optimize your site for search engines. This is no simple task– Google scrutinizes health-related websites to a greater extent than other industries using the YMYL and E-A-T algorithms.

We’ve produced a complete guide on medical SEO that you’ll definitely want to check out, but the short story is that you can use search engine optimization to boost your online visibility, gain more site traffic, and generate leads. Because of the high standards that search engines put on medical information, you won’t want your SEO to be an afterthought.

Optimizing Website SEO

Though many highly authoritative sites typically steal the highest spots for general medical queries (think the Mayo Clinic, WebMD, and Healthline), that doesn’t mean you are out of luck when it comes to snagging the top spot on a search results page. This simply means that you’ll want to pay special attention to your local SEO efforts, which can help potential patients in your area come across your site when asking questions that relate to your services.

There are a lot of different components to increasing your organic search traffic using SEO, one of which is backlinks. Check out this recent post to learn about the importance of backlinks for medical practice sites.

2. Publish High-Quality Content

7% of the daily searches on Google are health-related, which amounts to more than one billion health questions each day. This means that posting accessible, authoritative, and accurate content is a great way to direct potential patients in your local area to your practice. Not only will they be directed to your site and become aware of your existence, but they’ll also be more likely to make an appointment with you because you have offered reliable and useful information time and time again.

While you might choose to simply start a blog and write articles on topics that you feel drawn to, a better method is to build a content marketing strategy. You can either do this on your own or work with a digital marketing agency to create a plan that focuses on lead generation.

Publishing High Quality Content

In order to create a content strategy, you’ll want to first consider what questions your target demographic is asking. Then, you’ll come up with a map of how you will answer each of these questions.

Some doctors and physicians might choose to write their own content, but this can be incredibly time-consuming. Most medical professionals are busy enough as it is, and the expectation of writing several thousand words a week can be a bit much to lump on their plate.

For this reason, many medical practices choose to hire out their content writing. Whether you work with a digital marketing agency to produce your content or hire a freelance writer, it’s absolutely essential that you invest in content that is authoritative, trustworthy, and accurate.

3. Encourage Reviews

What do most people do when they’re looking for a place to get burritos, a new gym, or a dog groomer? Typically, they look at online reviews.

The same is true when people are looking for a doctor or medical services in their area. In fact, this might be particularly true when it comes to healthcare practices. People want to make sure that they are making an appointment with a physician with whom other people have had positive interactions, and reviews are perhaps an even better way to do this than word of mouth.

Leaving a Review

In order to encourage your patients to leave honest reviews of your practice, you’ll first want to make sure that your business and any physicians that work with you are set up on all of the reputable review sites. This includes Yelp, Google, Healthgrades, and more.

It’s also not out of place to ask patients to leave a review for you to spread the word about your practice. You could do this verbally or send an automated email after they leave their appointment.

4. Make Your Website User Friendly

When new patients arrive at your website, you want to make sure that they have a pleasant and stress-free experience. All of the information they’re looking for should be easy to find, and the entire vibe of the site should exude professionalism, credibility, and trustworthiness.

Making Website User Friendly

Considering that so many people use mobile devices to search on Google these days, you’ll also want to make sure that your site is mobile-friendly. This way, you won’t lose potential leads just because your site doesn’t load properly on a smartphone.

5. Engage in Email Marketing

Email marketing can be a great tool for building relationships with new leads. There is a bit of an art to email marketing– if you reach out to people too often, it can irritate them to the point of hitting “unsubscribe,” but if you reach out too little, they forget about your practice entirely.

Email Marketing

Consider sending out a regular email newsletter with some relevant and useful content. You can also set up automated email messages that correspond with where a lead is within the sales funnel.

6. Launch Paid Ad Campaigns

While gaining organic traffic through SEO is great, that doesn’t mean you should completely forget about paid advertising. Investing in increasing organic traffic is something that can take a while to start paying off, but it ends up having a longer, more meaningful impact in the long run. Paid advertising, on the other hand, can help you generate more leads right away but doesn’t continue working after you end the campaign.

A Paid Ad Campaign

You can use digital advertising to direct ads toward specific demographics, locations, search terms, behaviors, interests, and occupations. This type of highly targeted advertising is great because it can put your practice right in front of the people who are most likely to be interested in your services. This means that you aren’t just generating leads, but you’re generating high-quality leads.

7. Host Online Events

Another creative way to generate new leads for your medical practice is to host online events or webinars. This can be a gift that keeps on giving because even if your event is streamed live, you can allow people to watch your content for months or years to come.

Hosting an Online Event

Once you come up with a topic for your webinar or event that is relevant to your target audience, you can promote it on several channels, including social media.

8. Send Out Local Mailers

Direct mail isn’t dead, and this can actually be a powerful lead-generation tactic for local healthcare practices. There are numbers to back this up– advertisers in 2021 received an average ROI of 112% from direct mailers, according to the Association of National Advertisers.

Sending Out Mail

Since healthcare is highly local, this can be a great way to connect with potential patients in a less crowded space. People will receive your mailers right at their door and likely remember your practice if they ever need one of the services you offer.

9. Have Multiple Contact Points

While it’s important to utilize as many available and effective lead-generation tactics as possible for your healthcare practice, they won’t amount to much if patients have a hard time contacting you.

Leads Contacting Doctors

Different people have different preferences when it comes to making appointments or asking questions. Older people are more likely to pick up the phone to connect with a knowledgeable person, for example, while younger demographics might be more likely to email or text.

By offering a number of different ways to connect with you, you are making it as easy as possible for leads to become patients.

10. Diversify Your Communication Methods

Diversifying Communication Methods

Not only should you have multiple ways that people can contact you, but you should also consider utilizing several different communication methods when reaching out to prospective patients.

11. Participate in Local Events

Though a lot of your lead generation can be done digitally these days, that doesn’t mean you should overlook the potential benefits of in-person lead generation. There are a lot of different events you can attend, such as conferences and health fairs, that put you in contact with potential patients. On top of that, they serve as networking events that connect you with colleagues in your field or in your area.

A Local Health Conference

These types of events can be great lead-generating opportunities that also help promote awareness of your practice. You can customize your strategy depending on the type of event to make the most out of the opportunity.

For example, you might entice people into signing up for your newsletter by offering free health tips related to your practice if you are participating in a health fair. At a conference, you can ask people to submit their business cards to participate in a raffle or drawing.

12. Utilize the Power of Social Media

On top of having an easy-to-use and professional website, you’ll also want to harness the power of social media platforms. You’ll want to think about your target demographic and the social media sites they are most likely to use when considering which platforms to create profiles on.

Utilizing Social Media

You might find that Instagram is a great place to share patient testimonials and display the positive culture of your practice, but Facebook is better for receiving and answering patient questions, for example.

13. Showcase Physicians on Your Site

When people are looking for a new doctor or physician online, they typically want to find as much information as possible.

Very Well Health Doctor Profile

For this reason, you should always lean on the side of helping them envision what it will be like to be a patient to the best of your ability. One of the best ways to do this is to have pictures and bios for all of your physicians.

14. Create Customized Landing Pages

Once your website is SEO optimized, easy to use, and mobile-friendly, you’ll also want to think about creating an impactful landing page.

Designing a Landing Page

This is a great way to capture emails to build out your email list while also encouraging people to stick around and explore all of the high-quality content on your site.

15. Nurture Strong Relationships With Patients

It’s easy to be so focused on generating new leads that you forget to spend the necessary time nurturing relationships with existing patients. Make sure you turn some of your energy toward the strong relationships that you’ve already established, as these loyal patients are incredibly valuable.

Doctor With a Patient

On top of that, they can be very effective when it comes to word-of-mouth advertising by recommending your practice to their friends, family, and coworkers.

16. Publish White Papers and eBooks

High-quality blog content is a great place to start when it comes to offering potential patients valuable and useful information, but your efforts don’t have to end there. If you publish (and offer for free) eBooks and white papers on relevant topics, you’ll likely find that people are willing to give you their email addresses in exchange for the information.

Published eBooks

You can expand your email list through this method, and it’s also great for brand awareness and becoming an authority in your niche. When people remember that you gave them information that was helpful to their health and well-being free of charge, it will help to create a positive association with your practice.

Is It Time For You to Bring in New Patients?

Though lead generation can be an incredibly effective way of growing and expanding your practice, the tactics involved can be very time-consuming. As a physician, you already have a lot on your plate, and the last thing you need is to take on a second full-time job in the form of lead generation.

Never fear– we’re here to help. At Blue Pig Media, we offer a one-stop shop when it comes to your digital marketing needs.

Doctor Generating Leads

Looking to optimize your site to increase organic traffic? No problem. Thinking about starting a PPC campaign that offers you the highest possible ROI? We’ve got you covered.

If it’s time to fully revamp your site and make it as user-friendly and professional looking as possible, we’d be more than happy to assist with that, too.

No matter what you need in the realm of digital marketing and SEO, Blue Pig Media is the agency for you. To get started, contact us today.

David Curtis
David Curtis
David Curtis is the founder and CEO of Blue Pig Media. With twenty years of successful execution in sales, marketing and operations, for both clients and vendors, he has a bottom line ROI driven mentality rooted in metrics driven performance across highly competitive global corporate initiatives.

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