SEO

The pandemic has led to an explosion in telemedicine, but even still, the majority of the work you do in your healthcare practice is through seeing local patients. This holds true whether you’re the local Urgent Care, a regional plastic surgeon, a physical therapist, a nutritionist, or whatever your practice […]

Dermatology is one of many health-adjacent industries looking to use the internet for marketing purposes. Since it’s a health field, it falls under Google’s rules for YMYL sites and, consequently, the E-A-T requirements they put forth as higher standards for such sites. Don’t know what all that means? Check out this […]

In the world of SEO, duplicate content has been one of the biggest concerns since the 2011 Panda algorithm update. However, it isn’t the only form of duplication that can impact a site. There’s a lot of nuance and many edge cases that may or may not hurt your site […]

Running a modern business, no matter what it is, isn’t easy. It’s even harder when you have a relatively small client base for a reasonably specialized service, like plastic surgery. It’s even more complicated than that when you have to compete online with any number of other surgeons, all while […]

Healthcare sites have to live up to higher standards than most other websites online. Whether you run a practice’s website or a business selling health supplies, you have to live up to Google’s YMYL and E-A-T algorithms, which place stricter requirements on building authority and trust with your information and your […]

Google may be the ultimate arbiter of whether an online business succeeds or fails, but they aren’t making their decisions haphazardly. They set forth guidelines for how sites should function for accessibility and usability, and they provide a wealth of tools to help site owners diagnose and fix any issues […]

One of the biggest challenges facing healthcare and health-adjacent websites today is the one-two punch combination of the YMYL and E-A-T algorithms in Google’s search. We’ve written about it in greater detail here, but as a quick refresher, here’s a rundown of YMYL: YMYL is a categorization for certain kinds of […]

Getting a medical website to the top of the Google search results is one of the most challenging tasks in marketing. Medical, dental, and health sites have a heavy burden of truth and accuracy in information. They’re subject to extra scrutiny with the E-A-T and YMYL algorithms, and they have extreme […]

The subject of health and wellness is incredibly complex. The human body is a machine with a million moving parts, which must uphold a delicate balance of nutrition, hormones, neurotransmitters, and processes to keep us all upright and moving. The field of healthcare, for obvious reasons, is ripe with business […]