October 20, 2022
Web Traffic Drop After Domain Change

6 Reasons Why Website Traffic Dropped After a Domain Change

Switching domains for your site is a big decision, particularly because doing so can have a negative impact on your organic traffic and compromise all of your past optimization efforts. That being said, there are plenty of compelling reasons to want to change your domain name. Depending on your particular […]
October 12, 2022
SEO Audit Checklist

20 On-Page SEO Audit Checklist Items to Improve Your Site Rankings

Are you looking to bring new visitors and future customers to your site? If you haven’t been getting the traffic you want through search engine result rankings, it might be time to audit your on-page SEO. There are a lot of different moving parts when it comes to optimizing your […]
October 5, 2022
Hurt Local SEO Rankings

5 Ways That Incorrect NAP Listings Can Hurt Local SEO Rankings

Managing a small business and your online presence can sometimes feel like you have two full-time jobs. Optimizing your Google and search engine rankings, though, can have a considerable impact on the success and growth of your company. Google takes a lot of different factors into account when ranking local […]
September 29, 2022
Optimizing Website SEO

The SEO Guide For Healthcare Practices With Multiple Locations

If you operate one healthcare practice with multiple locations, you might be wondering how to best present this information online to ensure you pop up high in search rankings and give potential patients a great user experience. Local SEO can be complicated enough when you just have one location, but […]
September 22, 2022
Auditing a Website For Google

How to Audit and Recover Your Site After The Helpful Content Update

If you keep your ear to the ground regarding all things SEO, you’ve likely heard chatter recently about Google search becoming less and less useful. In fact, there’s a good chance the thought has crossed your mind when you’ve been trying to answer a simple question using the search engine. […]
September 15, 2022
Typing in a URL

Dashes or Underscores: Are Dashes Bad to Have in URLs in 2022?

It’s easy to overlook the structure of URLs for SEO matters when building a site. To many, headings, titles, and other elements seem more important when it comes to receiving the highest ranking possible for relevant search queries. The reality is, though, that URL structure and strategy can have an […]
September 7, 2022
Healthcare Website on Google

Google Medic Update: Why It Penalizes Some Healthcare Websites

Google pushes a lot of different updates to their core algorithm, as well as additional non-core updates, throughout the year. Sometimes they’re broad tweaks to everything. Sometimes they’re narrowly focused on particular types of search results. Many of them are unnamed and even unannounced, through various industry trackers can spot […]
September 1, 2022
Local Healthcare Practice Search

6 Tips to Improve the Local Rankings of a Healthcare Practice

The pandemic has led to an explosion in telemedicine, but even still, the majority of the work you do in your healthcare practice is through seeing local patients. This holds true whether you’re the local Urgent Care, a regional plastic surgeon, a physical therapist, a nutritionist, or whatever your practice […]
August 25, 2022
Dermatology SEO

Dermatology SEO: 15 Tips to Improve the SEO of Your Practice

Dermatology is one of many health-adjacent industries looking to use the internet for marketing purposes. Since it’s a health field, it falls under Google’s rules for YMYL sites and, consequently, the E-A-T requirements they put forth as higher standards for such sites. Don’t know what all that means? Check out this […]