SEO

Whether you’re starting a new practice or it’s time to bring in some new clients to your existing healthcare business, simply having a website is no longer enough when it comes to building an online presence. In the highly competitive medical sector, patients have the freedom to shop around for […]

Healthcare is a highly competitive niche, which means that targeting the best keywords is essential for grabbing a top spot in search engine results. How are you supposed to know which keywords you should focus on, though? The first step is learning a bit about the different types of keywords […]

When you want to build your practice and attract new patients, your reputation is key. In our increasingly digital world, this means managing your online presence and making sure that prospective patients are able to find you when they’re looking for a new physician. Local SEO is essential for doctors […]

Whether you are starting a new medical practice or trying to increase your number of loyal patients, you can use these sixteen proven healthcare lead generations to help find more prospective patients. Effective lead-generation strategies work to convert potential clients into paying patients while also helping you build credibility, visibility, […]

If you’re wondering how important backlinks are for a medical health practice, the answer is: very important. There are a lot of different factors that Google and other search engines take into account when ranking websites on search results pages, but relevant and authoritative backlinks are known to be one […]

When you want to drive more traffic to your site and create more opportunities for visitors to convert into customers, you can use data points and indicators known as SEO metrics to help you measure the performance of your website. With more than one hundred different metrics available to track […]

If you’re trying to increase traffic to your site, you’ve probably come across the terms SEO and SEM over and over again. What’s the difference when comparing SEM vs. SEO, and is one better than the other? Do they work together, or are they mutually exclusive? The reality is that […]

By getting organic traffic from online search engines like Google and Bing, you can direct potential customers right to your website. When your target audience searches for keywords relevant to your brand, you want to ensure they find their way to your site rather than one of your competitors. How […]

Thought leadership is often discussed as a marketing goal but remains relatively abstract if you don’t employ specific tactics and strategies. For example, if you want to build brand authority and reputation, nurture and convert leads, and drive traffic to your site, you’ll want to show your audience that you […]