SEO

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September 22, 2022
Auditing a Website For Google

How to Audit and Recover Your Site After The Helpful Content Update

If you keep your ear to the ground regarding all things SEO, you’ve likely heard chatter recently about Google search becoming less and less useful. In fact, there’s a good chance the thought has crossed your mind when you’ve been trying to answer a simple question using the search engine. […]
September 15, 2022
Typing in a URL

Dashes or Underscores: Are Dashes Bad to Have in URLs in 2022?

It’s easy to overlook the structure of URLs for SEO matters when building a site. To many, headings, titles, and other elements seem more important when it comes to receiving the highest ranking possible for relevant search queries. The reality is, though, that URL structure and strategy can have an […]
September 7, 2022
Healthcare Website on Google

Google Medic Update: Why It Penalizes Some Healthcare Websites

Google pushes a lot of different updates to their core algorithm, as well as additional non-core updates, throughout the year. Sometimes they’re broad tweaks to everything. Sometimes they’re narrowly focused on particular types of search results. Many of them are unnamed and even unannounced, through various industry trackers can spot […]
September 1, 2022
Local Healthcare Practice Search

6 Tips to Improve the Local Rankings of a Healthcare Practice

The pandemic has led to an explosion in telemedicine, but even still, the majority of the work you do in your healthcare practice is through seeing local patients. This holds true whether you’re the local Urgent Care, a regional plastic surgeon, a physical therapist, a nutritionist, or whatever your practice […]
August 25, 2022
Dermatology SEO

Dermatology SEO: 15 Tips to Improve the SEO of Your Practice

Dermatology is one of many health-adjacent industries looking to use the internet for marketing purposes. Since it’s a health field, it falls under Google’s rules for YMYL sites and, consequently, the E-A-T requirements they put forth as higher standards for such sites. Don’t know what all that means? Check out this […]
August 18, 2022
Duplicate Schema Tags

Myth Busting: Will Duplicate Schema Tags Hurt Your SEO?

In the world of SEO, duplicate content has been one of the biggest concerns since the 2011 Panda algorithm update. However, it isn’t the only form of duplication that can impact a site. There’s a lot of nuance and many edge cases that may or may not hurt your site […]
August 10, 2022
Plastic Surgery SEO Techniques

Plastic Surgery SEO: 8 Proven Techniques to Increase Rankings

Running a modern business, no matter what it is, isn’t easy. It’s even harder when you have a relatively small client base for a reasonably specialized service, like plastic surgery. It’s even more complicated than that when you have to compete online with any number of other surgeons, all while […]
August 3, 2022
Examples of SEO Trust Signals for Healthcare

15 Examples of SEO Trust Signals for Healthcare Businesses

Healthcare sites have to live up to higher standards than most other websites online. Whether you run a practice’s website or a business selling health supplies, you have to live up to Google’s YMYL and E-A-T algorithms, which place stricter requirements on building authority and trust with your information and your […]
July 27, 2022
Index Coverage Issues

How to Fix Index Coverage Issues in Google Search Console

Google may be the ultimate arbiter of whether an online business succeeds or fails, but they aren’t making their decisions haphazardly. They set forth guidelines for how sites should function for accessibility and usability, and they provide a wealth of tools to help site owners diagnose and fix any issues […]