SEO

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May 25, 2022
Design Site for SEO

How to Redesign a Website for SEO (Updated for 2022)

Any time you make a significant change to your website, you will experience some growing pains. Significant shifts in layout, design, structure, organization, or appearance can make both your users and Google confused, if temporarily. People won’t know where to find what they’re looking for, may not be familiar with […]
May 19, 2022
Eat and YMYL

How Google’s E-A-T and YMYL Updates Affect Law Firms

Google pushes algorithm updates constantly. Most of them are minor, affecting fractions of a percent of queries, or just making minor, iterative changes and refinements to the existing processes. Despite the frequency of these updates, they aren’t too disruptive, and most of us don’t even notice them. Sometimes, they push […]
May 12, 2022
Rank in a Highly Competitive NIche

5 SEO Strategies to Rank in a Highly Competitive Niche

In the past, if you were looking to start an online business or blog, one of the most common pieces of advice was to look for an open niche. When the internet was still relatively young, and there were “only” a few million websites instead of the Billion-with-a-B today, it was […]
April 27, 2022
Shopify Products Getting Indexed

Why Your Shopify Products Aren’t Getting Indexed on Google

Shopify is one of the world’s most widely-used platforms for running a web store, so it stands to reason that they would have solved all of the significant SEO issues by now, right? Your main content pages, homepage, and blog index all show up. Your products, though, aren’t indexed much […]
April 13, 2022
Structured Data Warnings Hurting SEO

Can Structured Data Warnings on Search Console Hurt SEO?

Any error on any of your website dashboards means something is wrong. The question is, how high of a priority should it be to fix it? Should you drop everything and solve the problem immediately, or is it something to add to the general checklist of “things to solve eventually”? […]
April 6, 2022
Bing and SEO Illustration

Can Verifying Your Site on Bing Improve Your SEO and Traffic?

In marketing, “search engine optimization” is synonymous with “Google marketing.” With good reason! Google is responsible for well over 90% of all internet search traffic globally. It makes sense that marketers would focus their efforts where they’ll get the best returns. Google isn’t the only search engine worth watching, though. […]