PPC

Google Ads is a fantastic platform for advertising. Since Google is such a vast presence, between their services (Search, YouTube, Maps) and their display network, you have access to massive reach when using it. Moreover, the immense wealth of data Google harvests allows for very robust targeting options for those […]

Google ads are PPC ads, which means you need to bid on an ad auction to get a listing in the search results, on YouTube, in the display network, or anywhere else in their structure. When you put in an ad bid, you’re bidding on an ad auction. However, unlike […]