David Curtis

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November 24, 2022
Business Building Backlinks

How Important Are Backlinks For a Medical Practice Website?

If you’re wondering how important backlinks are for a medical health practice, the answer is: very important. There are a lot of different factors that Google and other search engines take into account when ranking websites on search results pages, but relevant and authoritative backlinks are known to be one […]
November 17, 2022
Optimizing SEO Metrics

20 of The Top SEO Metrics to Optimize (And What They Mean)

When you want to drive more traffic to your site and create more opportunities for visitors to convert into customers, you can use data points and indicators known as SEO metrics to help you measure the performance of your website. With more than one hundred different metrics available to track […]
November 10, 2022
SEM and SEO Working Together

SEM vs. SEO: What Are They and How Do They Work Together?

If you’re trying to increase traffic to your site, you’ve probably come across the terms SEO and SEM over and over again. What’s the difference when comparing SEM vs. SEO, and is one better than the other? Do they work together, or are they mutually exclusive? The reality is that […]
November 3, 2022
Using SEO For Lead Generation

The Ultimate Guide to Using SEO for Lead Generation (With Tips)

By getting organic traffic from online search engines like Google and Bing, you can direct potential customers right to your website. When your target audience searches for keywords relevant to your brand, you want to ensure they find their way to your site rather than one of your competitors. How […]
October 27, 2022
Building Thought Leadership

Thought Leadership and SEO: 15 Tactics to Help Brand Yourself

Thought leadership is often discussed as a marketing goal but remains relatively abstract if you don’t employ specific tactics and strategies. For example, if you want to build brand authority and reputation, nurture and convert leads, and drive traffic to your site, you’ll want to show your audience that you […]
October 20, 2022
Web Traffic Drop After Domain Change

6 Reasons Why Website Traffic Dropped After a Domain Change

Switching domains for your site is a big decision, particularly because doing so can have a negative impact on your organic traffic and compromise all of your past optimization efforts. That being said, there are plenty of compelling reasons to want to change your domain name. Depending on your particular […]
October 12, 2022
SEO Audit Checklist

20 On-Page SEO Audit Checklist Items to Improve Your Site Rankings

Are you looking to bring new visitors and future customers to your site? If you haven’t been getting the traffic you want through search engine result rankings, it might be time to audit your on-page SEO. There are a lot of different moving parts when it comes to optimizing your […]
October 5, 2022
Hurt Local SEO Rankings

5 Ways That Incorrect NAP Listings Can Hurt Local SEO Rankings

Managing a small business and your online presence can sometimes feel like you have two full-time jobs. Optimizing your Google and search engine rankings, though, can have a considerable impact on the success and growth of your company. Google takes a lot of different factors into account when ranking local […]
September 29, 2022
Optimizing Website SEO

The SEO Guide For Healthcare Practices With Multiple Locations

If you operate one healthcare practice with multiple locations, you might be wondering how to best present this information online to ensure you pop up high in search rankings and give potential patients a great user experience. Local SEO can be complicated enough when you just have one location, but […]