May 25, 2022

How to Redesign a Website for SEO (Updated for 2022)

Any time you make a significant change to your website, you will experience some growing pains. Significant shifts in layout, design, structure, organization, or appearance can make both your users and Google confused, if temporarily. People won’t know where to find what they’re looking for, may not be familiar with […]
May 19, 2022

How Google’s E-A-T and YMYL Updates Affect Law Firms

Google pushes algorithm updates constantly. Most of them are minor, affecting fractions of a percent of queries, or just making minor, iterative changes and refinements to the existing processes. Despite the frequency of these updates, they aren’t too disruptive, and most of us don’t even notice them. Sometimes, they push […]
May 12, 2022

5 SEO Strategies to Rank in a Highly Competitive Niche

In the past, if you were looking to start an online business or blog, one of the most common pieces of advice was to look for an open niche. When the internet was still relatively young, and there were “only” a few million websites instead of the Billion-with-a-B today, it was […]
May 6, 2022

[Guide] How to Track and Import Offline Sales in Google Ads

Google Ads is a fantastic platform for advertising. Since Google is such a vast presence, between their services (Search, YouTube, Maps) and their display network, you have access to massive reach when using it. Moreover, the immense wealth of data Google harvests allows for very robust targeting options for those […]
April 27, 2022

Why Your Shopify Products Aren’t Getting Indexed on Google

Shopify is one of the world’s most widely-used platforms for running a web store, so it stands to reason that they would have solved all of the significant SEO issues by now, right? Your main content pages, homepage, and blog index all show up. Your products, though, aren’t indexed much […]
April 20, 2022

How to Tell If You’re Being Outbid on Google Ads

Google ads are PPC ads, which means you need to bid on an ad auction to get a listing in the search results, on YouTube, in the display network, or anywhere else in their structure. When you put in an ad bid, you’re bidding on an ad auction. However, unlike […]
April 13, 2022

Can Structured Data Warnings on Search Console Hurt SEO?

Any error on any of your website dashboards means something is wrong. The question is, how high of a priority should it be to fix it? Should you drop everything and solve the problem immediately, or is it something to add to the general checklist of “things to solve eventually”? […]
April 6, 2022

Can Verifying Your Site on Bing Improve Your SEO and Traffic?

In marketing, “search engine optimization” is synonymous with “Google marketing.” With good reason! Google is responsible for well over 90% of all internet search traffic globally. It makes sense that marketers would focus their efforts where they’ll get the best returns. Google isn’t the only search engine worth watching, though. […]