March 10, 2023
Using the Hreflang Tag

How to Target Languages and Regions With The Hreflang Tag

If you’re looking to grow traffic to your website, you’ve likely thought about tapping into brand-new audiences. For businesses planning to expand internationally, hreflang tags can simplify the process of accessing new visitors. Perhaps you’ve considered hiring a translator, so your website will be available in different languages. Alternatively, you’ve […]
March 3, 2023
An Orphaned Web Page

Orphaned Pages: What Are They and How Can You Fix Them?

Orphaned pages are site pages that live outside the site structure because no other pages on the site link back to them. Not only does this mean that users can’t access these pages from anywhere else on the site, but your SEO can also be negatively impacted. Leaving orphan pages […]
February 24, 2023
Investor Relations Strategy

The 8 Most Important Pieces of an Investor Relations Strategy

Communicating with your investors and giving them regular updates ensures that shareholders are well aware of your company’s strategic goals and plans. Without a strong strategy, it can leave your business vulnerable to inconsistent messaging and communication gaps. Both of these can result in a decrease in investor trust and […]
February 17, 2023
Using JS to Delay Loading Assets

How to Use JS to Delay Loading Assets Until User Interaction

When your website is slow to load, it harms the overall user experience as well as the conversion potential of your site. Beyond that, Google is less inclined to rank web pages highly when they take too long to load. When you have heavy JavaScript files on your site below […]
February 10, 2023
Financial Services SEO

Financial Services SEO: Tips, Techniques, and Trends in 2023

A solid SEO strategy can help your financial services site gain the attention and trust of your target audience. At the same time, neglecting to stay on top of the ever-shifting SEO world can mean that your site struggles to bring in organic traffic. What’s different about SEO for financial […]
February 3, 2023
An SEO Company With Expertise

Healthcare SEO Companies: 10 Reasons Why Expertise Matters

In this day and age, SEO is crucial to make your healthcare practice’s website achieve the visibility it deserves. The more visible your site is, the more traffic you receive and, therefore, the more opportunities you have to connect with potential patients. Can you just hire any old SEO company […]
January 27, 2023
Analyzing Marketing Trends

12 Healthcare Marketing Trends to Watch in 2023 

The digital marketing landscape is ever-evolving, and healthcare businesses that want to bring in new clients and advertise new office locations can benefit from staying on top of the emerging trends that have staying power. What healthcare marketing trends should you be watching in 2023? How can you incorporate these […]
January 20, 2023
Healthcare SWOT Analysis

SWOT Analysis in Healthcare: What Is It and How Does It Work?

Understanding your practice’s internal and external strengths and weaknesses can be a complete game changer. Using a SWOT analysis, you can identify what you’re doing well and where you can improve. What is a SWOT analysis, though, and how does it work? How can you use it to help your […]
January 13, 2023
Marketing a Rehab Center

Drug Rehab Marketing: How to Grow Your Treatment Center

Numerous unique challenges accompany drug rehab marketing, and successful marketing efforts must communicate a deep and genuine level of empathy and sensitivity toward the target demographic. What marketing strategies can you use to grow your treatment center? How can you spread the word about the services you offer to individuals […]